UN WOMEN | The Unseen Story
In countries all across the world, marital rape, genital mutilation and domestic violence not only happen, but are actually legalized. Whatβs not legal? Showing these acts. We utilized a grey area in media regulations to shine a light on these atrocities.
Agency: Mullenlowe
Client: UN Women
Project: OOH
π¦ 2021 Cannes - Bronze - Media / Nonprofit
π¦ 2021 Cannes - Shortlist - Print / Publishing
π¦ 2021 Cannes - Shortlist - Media / Outdoor
βοΈ 2021 One Show - Sustainable Development Pencil
βοΈ 2021 One Show - Silver - OOH
βοΈ 2021 One Show - Merit - Billboards & Transit / Series
βοΈ 2021 One Show - Merit - Poster / Series
βοΈ 2021 One Show - Merit - Digital & Online / Banners
βοΈ 2021 One Show - Merit - Integrated Branding Campaign
βοΈ 2021 One Show - Merit - Integrated Campaign
π 2021 Gerety Awards - Silver - Communication Cut
π 2022 Effie - Silver - Small Budgets - Non-Profit
π 2022 Effie - Bronze - Non-Profit
π 2022 Effie - Bronze - Social Good - Non-Profit
Markets around the world translated the campaign and ran them in their local countries.
ECD: Chris Rowson
GCD: Rich Singer & Zack Menna
ACD: Pat Regan + Jess Bass
JAD/JCW: Emeline Earman & MK Holladay